Pay Per Call Software: The Stack You Actually Need (2026)
What "pay-per-call software" really means in 2026 — the three layers of the stack (call tracking, CRM, and the...
Articles by Jake Sheppard
Real-Time Bidding in Pay-Per-Call: How It Works (2026)
How real-time bidding and ping-post route each pay-per-call to the highest-value buyer – what it means for advertisers, ...
How to Set Up a Warm Transfer Campaign (Step by Step, 2026)
Set up a warm transfer campaign step by step in 2026 – offer, tracked number, IVR pre-qual, agent flow, qualification, b...
About Jake Sheppard
Jake Sheppard is Partner & Chief Product Officer at The Aragon Company, with 15 years in performance marketing focused on the product and technology side of the business. He builds the infrastructure that powers Aragon’s operations – data pipelines and integrations that move call and conversion data in real time, analytics that surface traffic and buyer patterns, and AI-enabled tooling across media buying, compliance, and reporting workflows.