Pay-per-call marketing, from the people who run it.

Playbooks, benchmarks, and first-party data on pay-per-call, lead generation, and affiliate marketing – written by the operators behind the #1 pay-per-call network in mThink’s Blue Book.

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Featured

Pay Per Call SEO: Can You Rank a Website That Sells Calls?

A pay-per-call site can rank. Whether it pays depends on when visitors arrive, because billable calls cluster in weekday business hours on our network.

Pay Per Call | 11 MIN READ

Latest guides & analysis.

The Medicare Call Opportunity in 2026: Why This AEP Rewards Experience More Than Budget

Millions of Medicare members are being forced to shop this AEP, not choosing to. Why that makes the calls better, the season harder, and your sources decisive.

Pay Per Call | 15 MIN READ

Intent-Based vs. Duration-Based Call Billing: Who Should a Cost Per Call Campaign Actually Pay For?

Pay on duration or pay on caller intent? An operator's view of who carries the risk in a cost per call campaign - and what has to be true before you move the conversion point deeper.

Pay Per Call | 15 MIN READ

Pay-Per-Call Seasonality: How the Busy Season Moves Across Verticals (2026)

Pay-per-call demand is seasonal – pest control peaks in summer, Medicare in fall, financial in Q1. Here's the seasonal calendar and how affiliates earn year-round.

Pay Per Call | 7 MIN READ

Pay Per Call Software: The Stack You Actually Need (2026)

What "pay-per-call software" really means in 2026 – the three layers of the stack (call tracking, CRM, and the AI intelligence layer) and how to choose.

Pay Per Call | 8 MIN READ

How to Build a Pay Per Call Landing Page (2026)

Build a pay-per-call landing page that drives qualified calls – click-to-call design, mobile-first layout, call tracking, and the metrics that matter in 2026.

Pay Per Call | 8 MIN READ

How to Evaluate a Pay-Per-Call Network: 12 Questions Every Advertiser Should Ask Before Signing

The advertiser's guide to evaluating pay-per-call networks. 12 questions covering pricing model, network scale, call quality, compliance, and outcome intelligence – written from the operator's seat at the #1 pay-per-call network.

Pay Per Call | 13 MIN READ

Pay Per Call Outcome Intelligence vs. Conversation Intelligence: What's the Difference?

Conversation intelligence tells you what happened during a call. Outcome intelligence tells you whether it generated revenue – and which traffic source gets credit. Here's how they compare for pay per call marketers.

Pay Per Call | 11 MIN READ

Pay Per Call Outcome Intelligence: The Complete Guide [2026]

Pay per call outcome intelligence connects your call-tracking platform to your CRM with AI transcription and analysis on every call. The complete guide for performance advertisers.

Pay Per Call | 17 MIN READ

Inbound vs. Outbound Leads: What's the Difference & How to Select the Best Approach for Your Business (2026)

Inbound vs outbound leads compared on cost, conversion, speed, and intent – how advertisers should decide which lead type to buy in 2026.

Pay Per Call | 10 MIN READ

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#1Pay-per-call network in mThink’s Blue Book, 8 years running
Since 2012Building performance networks
25+Verticals served