Pay-per-call marketing, from the people who run it

Playbooks, benchmarks, and first-party data on pay-per-call, lead generation, and affiliate marketing – written by the operators behind the #1 pay-per-call network in mThink’s Blue Book.

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Featured

The Medicare Call Opportunity in 2026: Why This AEP Rewards Experience More Than Budget

Millions of Medicare members are being forced to shop this AEP, not choosing to. Why that makes the calls better, the season harder, and your sources decisive.

Pay Per Call | 15 MIN READ

Latest guides & analysis

Intent-Based vs. Duration-Based Call Billing: Who Should a Cost Per Call Campaign Actually Pay For?

Pay on duration or pay on caller intent? An operator's view of who carries the risk in a cost per call campaign - and what has to be true before you move the conversion point deeper.

Pay Per Call | 15 MIN READ

Pay-Per-Call Seasonality: How the Busy Season Moves Across Verticals (2026)

Pay-per-call demand is seasonal – pest control peaks in summer, Medicare in fall, financial in Q1. Here's the seasonal calendar and how affiliates earn year-round.

Pay Per Call | 7 MIN READ

Pay Per Call Software: The Stack You Actually Need (2026)

What "pay-per-call software" really means in 2026 – the three layers of the stack (call tracking, CRM, and the AI intelligence layer) and how to choose.

Pay Per Call | 8 MIN READ

How to Build a Pay Per Call Landing Page (2026)

Build a pay-per-call landing page that drives qualified calls – click-to-call design, mobile-first layout, call tracking, and the metrics that matter in 2026.

Pay Per Call | 8 MIN READ

Inbound vs. Outbound Leads: What's the Difference & How to Select the Best Approach for Your Business (2026)

Inbound vs outbound leads compared on cost, conversion, speed, and intent – how advertisers should decide which lead type to buy in 2026.

Pay Per Call | 10 MIN READ

The Dos and Don'ts of Outbound Lead Generation (2026)

Outbound lead generation dos and don'ts for 2026 – list quality, compliance, follow-up, and when high-intent inbound calls beat cold outreach.

Pay Per Call | 11 MIN READ

Converting Calls into Customers with an Agency Call Center (2026)

How an agency call center qualifies, routes, and closes pay-per-call leads – IVR, warm transfer, what to look for, and how it ties to ROI. A 2026 guide for advertisers.

Pay Per Call | 10 MIN READ

What to Look for in a Pay-Per-Call / Affiliate Network: A Guide for Advertisers (2026)

What advertisers should evaluate in a pay-per-call or affiliate network – track record, vetting, tracking, compliance, payouts, and the red flags to avoid.

Pay Per Call | 13 MIN READ

How to Get Started with Pay-Per-Call Marketing: A Guide for Advertisers (2026)

How advertisers buy qualified inbound calls: what to expect, how CPA and pricing work, and how to evaluate a pay-per-call network. A 2026 buyer's guide.

Pay Per Call | 11 MIN READ

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#1Pay-per-call network in mThink’s Blue Book, 8 years running
Since 2012Building performance networks
25+Verticals served