The Medicare Call Opportunity in 2026: Why This AEP Rewards Experience More Than Budget
Millions of Medicare members are being forced to shop this AEP, not choosing to. Why that makes the calls better, the season harder, and your sources decisive.
Todd Stearn
Todd Stearn is the founder and Chief Executive Officer of The Aragon Company, the parent of Aragon Advertising, Aragon Premium, Vibrant Performance, and The Money Manual.
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Intent-Based vs. Duration-Based Call Billing: Who Should a Cost Per Call Campaign Actually Pay For?
Pay on duration or pay on caller intent? An operator's view of who carries the risk in a cost per call campaign - and what has to be true before you move the conversion point deeper.
Key Trends in Performance Marketing: Insights from Aragon's CEO (2026)
Aragon CEO Todd Stearn on the 2026 trends reshaping performance marketing: AI on calls, AI search, attribution shifts, and why pay-per-call endures.