Pay-per-call marketing, from the people who run it

Playbooks, benchmarks, and first-party data on pay-per-call, lead generation, and affiliate marketing – written by the operators behind the #1 pay-per-call network in mThink’s Blue Book.

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Latest guides & analysis

Pay-Per-Call Strategy for Affiliates: Maximizing Profits with Expert Insights

Build a profitable pay-per-call strategy in 2026 – vertical selection, call tracking, IVR qualification, traffic, and optimization, written for affiliates.

Pay Per Call | 11 MIN READ

Real-Time Bidding in Pay-Per-Call: How It Works (2026)

How real-time bidding and ping-post route each pay-per-call to the highest-value buyer – what it means for advertisers, affiliates, and payouts in 2026.

Pay Per Call | 10 MIN READ

The Ultimate Guide to Pay Per Call Marketing

How pay-per-call marketing works, what calls are worth, the technology behind it, and how to launch – the complete 2026 guide for advertisers and affiliates.

Pay Per Call | 12 MIN READ

Key Trends in Performance Marketing: Insights from Aragon's CEO (2026)

Aragon CEO Todd Stearn on the 2026 trends reshaping performance marketing: AI on calls, AI search, attribution shifts, and why pay-per-call endures.

Industry News | 10 MIN READ

5 Reasons Your Insurance Company Should Use a Pay-Per-Call Agency

Why insurance carriers and agencies buy pay-per-call leads through an agency – Aragon's own Medicare and final expense conversion data, costs, and what to look for.

Pay Per Call | 9 MIN READ

How to Set Up a Warm Transfer Campaign (Step by Step, 2026)

Set up a warm transfer campaign step by step in 2026 – offer, tracked number, IVR pre-qual, agent flow, qualification, budget, and measurement.

Pay Per Call | 12 MIN READ

How to Succeed in Affiliate Marketing (2026)

A 2026 playbook for performance affiliates: pick the right verticals, match traffic to intent, track everything, stay compliant, and earn more on calls than clicks.

Affiliate Marketing | 12 MIN READ

Facebook Ads for Pay Per Call (2026 Guide)

How to run Facebook and Meta "Call Now" ads for pay-per-call: when they work, audience and creative setup, mobile-first, DNI tracking, and compliance.

Pay Per Call | 12 MIN READ

The Affiliate Media Buyer's Guide to Pay-Per-Call

A media buyer's guide to pay-per-call: picking offers, running Google call-only, Meta Call Now and native, DNI tracking, budgets, and scaling calls profitably.

Pay Per Call | 12 MIN READ

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