Pay-per-call marketing, from the people who run it.

Playbooks, benchmarks, and first-party data on pay-per-call, lead generation, and affiliate marketing – written by the operators behind the #1 pay-per-call network in mThink’s Blue Book.

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Latest guides & analysis.

The Dos and Don'ts of Outbound Lead Generation (2026)

Outbound lead generation dos and don'ts for 2026 – list quality, compliance, follow-up, and when high-intent inbound calls beat cold outreach.

Pay Per Call | 11 MIN READ

Converting Calls into Customers with an Agency Call Center (2026)

How an agency call center qualifies, routes, and closes pay-per-call leads – IVR, warm transfer, what to look for, and how it ties to ROI. A 2026 guide for advertisers.

Pay Per Call | 10 MIN READ

What to Look for in a Pay-Per-Call / Affiliate Network: A Guide for Advertisers (2026)

What advertisers should evaluate in a pay-per-call or affiliate network – track record, vetting, tracking, compliance, payouts, and the red flags to avoid.

Pay Per Call | 13 MIN READ

How to Get Started with Pay-Per-Call Marketing: A Guide for Advertisers (2026)

How advertisers buy qualified inbound calls: what to expect, how CPA and pricing work, and how to evaluate a pay-per-call network. A 2026 buyer's guide.

Pay Per Call | 11 MIN READ

How to Make Money with Pay-Per-Call

A practical 2026 guide for affiliates: how pay-per-call pays, which verticals earn most, the best traffic sources, and how to scale qualified-call volume.

Pay Per Call | 11 MIN READ

Pay-Per-Call Strategy for Affiliates: Maximizing Profits with Expert Insights

Build a profitable pay-per-call strategy in 2026 – vertical selection, call tracking, IVR qualification, traffic, and optimization, written for affiliates.

Pay Per Call | 11 MIN READ

Real-Time Bidding in Pay-Per-Call: How It Works (2026)

How real-time bidding and ping-post route each pay-per-call to the highest-value buyer – what it means for advertisers, affiliates, and payouts in 2026.

Pay Per Call | 10 MIN READ

The Ultimate Guide to Pay Per Call Marketing

How pay-per-call marketing works, what calls are worth, the technology behind it, and how to launch – the complete 2026 guide for advertisers and affiliates.

Pay Per Call | 12 MIN READ

Key Trends in Performance Marketing: Insights from Aragon's CEO (2026)

Aragon CEO Todd Stearn on the 2026 trends reshaping performance marketing: AI on calls, AI search, attribution shifts, and why pay-per-call endures.

Industry News | 10 MIN READ

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#1Pay-per-call network in mThink’s Blue Book, 8 years running
Since 2012Building performance networks
25+Verticals served