Pay-per-call marketing, from the people who run it.

Playbooks, benchmarks, and first-party data on pay-per-call, lead generation, and affiliate marketing – written by the operators behind the #1 pay-per-call network in mThink’s Blue Book.

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Latest guides & analysis.

The Lead Generation Specialist's Guide to a Successful AEP (2026)

How affiliates run Medicare AEP pay-per-call campaigns: prep before Oct 15, scaling call volume in the window, traffic sources, CMS/TCPA compliance, and post-AEP.

Pay Per Call | 11 MIN READ

Google Ads for Pay-Per-Call: The Complete Campaign Guide (2026)

Set up Google call-only campaigns for pay-per-call: ad structure, keywords, match types, quality score, DNI tracking, and qualification – the 2026 guide.

Pay Per Call | 13 MIN READ

Pay Per Call 101 - A Guide for Beginners

What is pay-per-call, how does it work, and is it worth it? A short, plain-language beginner's guide for advertisers and affiliates new to the model.

Affiliate Marketing | 8 MIN READ

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#1Pay-per-call network in mThink’s Blue Book, 8 years running
Since 2012Building performance networks
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