Facebook Ads for Pay Per Call (2026 Guide)
How to run Facebook and Meta "Call Now" ads for pay-per-call: when they work, audience and creative setup, mobile-first, DNI tracking, and compliance.
Blake Eckert
Manager, Media Buying at Aragon Advertising. 10+ years running paid acquisition across apps, gaming, insurance, fintech, and pay-per-call.
View LinkedIn profile →Articles by Blake Eckert
The Affiliate Media Buyer's Guide to Pay-Per-Call
A media buyer's guide to pay-per-call: picking offers, running Google call-only, Meta Call Now and native, DNI tracking, budgets, and scaling calls profitably.
Pay Per Call Optimization: How to Protect Your Margin (2026)
Optimize pay-per-call campaigns for margin in 2026 – qualified-call rate, call duration, source/geo/daypart tuning, landing pages, and call data.
Google Ads for Pay-Per-Call: The Complete Campaign Guide (2026)
Set up Google call-only campaigns for pay-per-call: ad structure, keywords, match types, quality score, DNI tracking, and qualification – the 2026 guide.